Plan de exportación y comercialización de trufas de chocolate con relleno de sirope de jengibre y menta para el mercado de Emiratos Árabes Unidos.

Abstract

Since Ecuador opened to international trade through the export of raw materials, among which cocoa stands out, important benefits have been added to our trade balance with great contributions to the country's economy. Through the years, cocoa has taken on special relevance in our economy, various companies have become more technical and exported this product with a wide variety of presentations, Ecuadorian cocoa has managed to position itself worldwide and be considered one of the existing cocoas with better aroma and flavor; the incorporation of these exports and their great global demand have generated new opportunities for foreign exchange into the country and sources of jobs with sustained growth in this industry. The intention with this work is to broaden the horizons of positioning our cocoa in international trade, mainly in the Middle East, for which we have selected the United Arab Emirates market because it is classified as a strong economy and has trade openness with the countries from the gulf which gives us the possibility of gradually entering other neighboring countries. We have found an opportunity to enter this market given that chocolate enjoys high acceptance as it is considered a frequent gift used at weddings, onomastics and important dates, so its demand curve would be constant because it is consumed throughout the year. , which provides us with stability in the expected sales rhythm. Keywords: CHOCOLATE, COCOA, GLOBALIZATION, INTERNATIONALIZATION, MIDDLE EAST, GULF