Una Realidad Imperfecta. Una Comunidad de Reseñas de Cosméticos Libres de Crueldad Animal

Abstract

The concern for physical appearance and feminine makeup began in the Prehistory. The industrial revolution has turned this social behavior into a large and lucrative industry. In a globalized world and an oversaturated market for beauty products, consumers search for reliable sources of information on the Internet. The trend of preferred products for consumers are makeup with natural ingredients, cruelty free and proven effectiveness. Una Realidad Imperfecta is an Instagram community with reviews of cosmetic products based on the experience of using products. In this work, makeup is conceived as means of personal expression that seeks to create satisfaction and well-being for the individual. The content strategy of this community is based on the need to validate and propose truthful testimonials of consumption. The niche topic around cosmetic cruelty free, responds to the trends preferred by users. The main objective of this community is to create an environment where people who share the same interests can learn or teach something, thus achieving group synergy through the recommendations of real women for real women. Keywords: MAKE-UP, SKIN CARE, NATURAL COSMETICS, CRUELTY-FREE PRODUCTS, REVIEWS, REVIEWERS, COMMUNITY