“Exportación a Estados Unidos de mochila elaborada con tubo de neumático reutilizado”. Propuesta de internacionalización y plan financiero

Abstract

The negative environmental impact produced by solid waste in recent decades from industries and the discriminate consumption of materials that degenerate in about 400 to 500 years such as plastics, rubber, among others, has caused many natural disasters due to climate change and the gradual destruction of the planet; that is why we must begin to raise awareness of the value of recycling to reduce air pollution. In Ecuador, most of the vehicles purchased use tire tubes; it should be noted that their composition makes biodegradation almost impossible due to the chemical structure of the vulcanized rubber that integrates it, and in many occasions, they are stored in legal and illegal deposits, causing the lodging of rodents, insects and other pests. Therefore, it is proposed to develop innovative backpacks with reused tire tubes in order to be internationalized to the U.S. market, specifically to the sector where a large part of millennial groups are concentrated, who are aware that action must be taken to rescue the ecosystem; to carry out the project, a financing plan is made according to the expectation of participation in foreign trade. With this product it is intended that Ecuadorians are more creative and begin to take recycling culture as part of the references for Latin America. KEY WORDS: USED TIRE TUBE, INNOVATIVE, MILLENNIALS, INTERNATIONALIZATION, BIODEGRADATION