Propuesta de diseño de aplicación para crear comunidades runners en Guayaquil: Urunners

Abstract

This project shows a mobile app prototype that looks to integrate every runner from Guayaquil, its objective is to create a virtual running community, of which every user will find valuable information from all running groups located in the city where they will find specific functions such as training location sites. This app is looking to motivate each runner to form part of this community and to have a better lifestyle through this sport. A study made through surveys aimed at the target audience and marketing professionals, communication and design, it’s been possible to analyze variables of usability, experience and user suggestion, professional opinions about its design and types of app content, such as communication strategies for its positioning. By investigating we were able to determine that people who participate in this sport, are really active in social media and use different apps to communicate and do their daily errands, of which makes its creation, promotion and socialization of the app feasible. Key words: MOBILE APP, VIRTUAL COMMUNITY, MOBILE DEVICES, COMMUNICATION, RUNNING.