Red Artesanos: la web para conectar artesanos con emprendedores

Abstract

Ecuadorian artisans are recognized for their manual ability to make unique pieces that express the culture and transmit the identity of the country. Their contribution is part of what is known as sustainable development, since they rescue from our lands the raw material to weave, knead or carve their pieces. They are also an example of collaborative work that benefits the sustainability of their communities. The impact of the health emergency caused by Covid - 19 reveals a reality, while the country's artisans are isolated and disconnected from the digital world, entrepreneurs found in social networks the solution for their businesses to stay afloat. The creation of a web 2.0 portal that becomes a digital guide for artisans in the provinces of Guayas and Santa Elena is a solution to visualize and locate them on a large digital map whose main objective is to connect them with entrepreneurs or designers. This proposal goes hand in hand with the need to train them to reduce the existing digital divide. The web portal will allow the interaction of users, who will be able to collaborate with their comments and evaluations, entrepreneurs will have access to the agenda of activities and fairs. The communication strategy includes direct marketing through presence at fairs and content marketing, through the Instagram social network with the campaign: Connect with our artisans.