Análisis de las imágenes publicadas en las cuentas de Instagram de: Cynthia Viteri y Carlos Luis Morales, durante los primeros cien días de gobierno en el año 2019

Abstract

This research analyzes the communication on Instagram of the first 100 days of government of two local authorities: Cynthia Viteri, as mayor of Guayaquil and Carlos Luis Morales as prefect of Guayas. This fact takes place after both, nominated by List 6 PSC-MDG, won the elections and assumed their functions in May 2019. The first 100 days of government have been considered essential in political communication to have a balance of the actions of the authorities in their new positions, as well as the possibility of consolidate themselves with their citizens in terms of popularity. This study makes possible to identify the use of digital images through the 5W model and the way in which authorities publish their content at this stage. Once this analysis is done, I will show in this section some of the results that allow us to know the content that has been prioritized by the Mayor Cynthia Viteri and the former Prefect of Guayas, Carlos Luis Morales. For example, it could be observed that both distinguish their role as public managers and communicators, making this function visible in the public, space, management in works and institutional spaces; also appearing as protagonists of the image. Another finding in which both agree is that they prioritized the images in relation to the videos.