Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19: estudio de los hábitos de consumo de públicos de cine de 15 a 29 años

Abstract

Nowadays, the COVID-19 pandemic, together with the evolution of technology, has accelerated the habits of the digital age, and with it new practices of cultural consumption. The aim of this mixed research (quantitative and qualitative) was to know the consumption of films in Guayaquil, studying audiences between 15 and 19 years old, establishing their habits and ritualizations before and during COVID-19. 397 surveys and 15 semi-structured interviews were conducted between the months of August and September. Among the most relevant results, it was discovered how new habits and ways of ritualization were established in the spectators during lockdown. However, participants mentioned that nothing compares to the experience in theaters due to the level of euphoria that you don't get at home.