Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19 Estudio de los públicos de series de 30 a 59 años: motivaciones

Abstract

The COVID-19 pandemic has radically changed our lifestyles due to the security measures implemented to try to curb the level of contagion of the virus. As a consequence, during the time of compulsory confinement, the stay at home increased and audiovisual consumption had a considerable increase. Based on this event, this research aims to know the consumption of series in Guayaquil residents between 30 and 59 years of age according to their lifestyles, gender, age and level of education, before and during confinement by COVID-19. A mixed approach was carried out, using a descriptive statistical survey conducted on a representative sample of Guayaquil residents and fifteen semi-structured interviews with people who were part of the sample. As a main result, it was obtained that a large part of the sample increased their audiovisual consumption as an escape route from the reality they were experiencing, while another part, on the contrary, decided to consume audiovisual products that allowed them to understand situations similar to the pandemic.