Consumo audiovisual en Guayaquil antes y durante el confinamiento por la COVID-19: estudio de los públicos de series de 15 a 29 años: espacios, plataformas y canales de comunicación

Abstract

The purpose of this study was getting to know the audiovisual consumptions patterns of people before and during the COVID-19 pandemic lockdown, which included studying the use of the platforms that presented this type of content. Specifically, this study focused on detecting if there was a major or minor change in a certain demographic group regarding their consumption due to the pandemic, the reason why the research was based on the time periods of before and during lockdown. The aspects considered for the research included the use that audiences give to platforms and devices, media where platforms diffuse their content and the audience learns about it, and finally, what criteria is considered to choose a certain show. This study had a mixed approach, which included surveys and in-depth interviews with a group of Guayaquil residents between 15 and 29 years old. In the conclusions, it was found that people watch more series and movies on the Netflix platform, however, they said that they are willing to try new platforms, like Disney+. It was also found that the frequency for watching shows increased during lockdown, and even invited some users to explore the habit of watching content with people that weren't in their same physical space as them.