Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19 estudio de los públicos de cine de 15 a 29 años: motivaciones

Abstract

The pandemic of COVID-19 has affected the lives of millions of people around the world, which implied different forms of confinement and therefore more time indoors. This research aims to describe the audiovisual consumption before and during confinement in Guayaquil, the period from March 11 to May 31, 2020. This study is mixed. Fifteen semi-structured interviews and 397 closed surveys were conducted with Guayaquil men and women between the ages of 15 and 29 who consumed movies before and during the quarantine period. Among the most relevant results, it was possible to identify that people consume movies to satisfy personal and social integration needs, and affective needs described in the theory of uses and rewards. A relationship between the respondent's emotional state and the type of content they choose was stablished, and also that movies change depending on where they are consumed.