Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19: estudio de los hábitos de consumo de películas en plataformas digitales de públicos en edades de 30 a 59 años

Abstract

The present mixed study aims to know the cultural consumption of films on digital platforms in Guayaquil before and during the quarantine due to the pandemic that began on March 12 and ended on May 31, 2020. It was chosen to investigate people within 30 to 59 years of age, through surveys and in-depth interviews, demographic characteristics, platforms and devices they used, selection criteria when watching a movie and the main communication channels they use to find out about films. Among the most relevant results, it was discovered that during the quarantine, consumptions on digital platforms increased immediately between the first three months of quarantine.