Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19 Estudio de los públicos de cine de 15 a 29 años: espacios, plataformas y canales de comunicación

Abstract

The COVID-19 pandemic has had a strong impact on audiovisual consumption, due to the strict security measures implemented that forced them to stay at home longer. The present mixed study aimed to know the consumption of films in Guayaquil residents between 15 and 29 years of age according to their lifestyles, gender, age and level of education, before and during confinement by Covid-19, during March 14 and May 31, 2020. Among the most important results, it was found that, of the participating age group, the vast majority were students who preferred to go to a movie theater before quarantine. However, after confinement, they had to transfer their audiovisual consumption to their homes through digital platforms as an alternative. Among the various options on offer, the most used in this period was Netflix, due to its wide content catalog and affordable subscription price.