Consumo audiovisual en Guayaquil antes y durante el confinamiento por Covid-19: estudio de los hábitos de consumo, de los consumidores de series de 15 a 29 años

Abstract

The present study had the purpose to know the cultural practices of consumption of series in the city of Guayaquil, before and during the obligatory quarantine by COVID-19. The type of research that was carried out to fulfill the proposed objectives was of mixed type and exploratory scope. Qualitatively, six semi-structured interviews were conducted with people between 15 and 29 years of age, and quantitatively, a number of surveys were conducted with men and women in the same age range. The information obtained through the research and its analysis gave as a main result that the ritualization is not an activity that was taken very much into account, also during the transition from before to during the quarantine there was a break in the ritualization this means that the usual activity was interrupted or changed, also considered as a special moment. It should be noted that the activity itself (see series), is widely practiced by men and women, but there was more presence by those of the female sex.