Consumo audiovisual en Guayaquil antes y durante el confinamiento por la Covid-19. Estudio de los públicos de series de 30 a 59 años: hábitos de consumo

Abstract

2020 transformed the world, from societies to industries. People's routines and habits were forced to change, and so did their cultural consumptions. In this study, we learned about the transformation of series consumption habits in Guayaquil residents between 30 and 59 years old, before and during confinement due to COVID-19. As well as, the characteristics of those consumer profiles, to understand their actions and decisions. It was achieved through a mixed investigation, with a virtual poll with 513 participants and 15 semi structured interviews, from the urban areas of the city. Confinement was identified as having an impact on certain aspects of consumption as frequency, however, others remained the same.