Consumo audiovisual en Guayaquil antes y durante el confinamiento por la covid-19: estudio de los públicos de cine de 30 a 59 años: hábitos de consumo

Abstract

The present quantitative and qualitative study, had as objective know the movies consumption habits in the Guayaquil citizens from 30 to 59 years old before and during the covid-19 quarantine. Through surveys and semi structured interviews, differents demographic profiles, consumption habits and other features were found. Among the more relevants results, the female presence was bigger than any other in the public. The movie consumers frequently assisted to the cinema and this was the place of preference at the time to watch a movie before the quarantine. They prefered to go accompanied with their couples, family members or friends. During the quarantine this had an impact due to the movies consumption at home and online notably increased both in frequency and time.