“Consumo responsable: percepciones que influyen en la compra de alimentos orgánicos en hombres y mujeres de 25 a 34 años en la ciudad de Guayaquil derivado del efecto Covid-19”

Abstract

The objective of this study is to describe the perceptions of men and women aged 25 to 34 in the city of Guayaquil, in the consumption of organic foods derived from the COVID-19 effect. For the development of the research, a quantitative approach methodology was used, with a descriptive and exploratory scope where its main data collection technique was the application of a questionnaire. Which was executed to men and women between the ages of 25 and 34 at organic food outlets such as Bonaterra, La Molienda, Alpeso, among others. The problem analyzed is part of the research line for qualification of the research department of the Casa Grande University of Guayaquil, Ecuador. The main results showed that the perceptions of organic food consumers are oriented to a constant concern about supply and price increases that was also altered by the COVID-19 pandemic. A significant relationship was found between increased consumption and concern about health. Key Words: RESPONSIBLE CONSUMPTION, PERCEPTIONS, ORGANIC FOOD, COVID-19