“Consumo Responsable: Hábitos que influyen en la compra de alimentos orgánicos en hombres y mujeres de 25 a 34 años en la ciudad de Guayaquil derivado del efecto COVID-19”

Abstract

The following investigation, whose approach was quantitative, with a descriptive exploratory scope, aims to analyze, explore and describe the consumption of organic food derived from the COVID -19 effect in men and women between 25 and 34 years at the city of Guayaquil. As a research instrument for data collection, a questionnaire with Likert-type scale questions was applied to obtain the level of importance that respondents give to the different practices of responsible consumption. The investigation was carried out in strategic markets/restaurants of our target group such as: Bonaterra, La Molienda, Alpeso, etc. The results of the investigation showed that there is great difficulty in the purchase of organic products in Guayaquil due to the lack of supply caused by the COVID -19 effect. Finally, it is evidenced that responsible food consumption is closely linked to the benefits that it gives to health and the immune system. Key Words: RESPONSIBLE CONSUMPTION, PURCHASE HABITS, ORGANIC FOOD, COVID-19.