¿Qué %$h*tx@ vemos?: Representaciones de género en la TV ecuatoriana desde el análisis de contenido

Abstract

The following document is the research report on gender representations shown on Ecuadorian television, in the sociodemographic sphere, gender diversity, and divergences on gender representations. The research had a quantitative approach with a descriptive scope; The tool used was the content analysis file and a codebook in which the variables of the file were detailed. The sample in this research was forty chapters of fiction programs of Ecuavisa in the period studied. As a result, they present us with characters with a certain sexual orientation and ethnicity; The gender representations analyzed do not show gender diversity. Finally, discriminatory and violent content is shown.