¿Qué %$h*tx@ vemos?: Análisis de contenido de las representaciones de género en la programación de ficción realizada en Ecuador del canal Gamavisión y RTS

Abstract

The purpose of this study was to analyze the representation of gender on Ecuadorian television, specifically in nationally produced programs, such as Puro Teatro, Comedia Divina, broadcast by Gamavisión; and El Club de la Mañana, broadcast on RTS. These shows belong to the fiction and entertainment genres. The methodology used was the quantitative one, with the content analysis research technique and its respective tool, the content analysis sheet. The methodology consisted of analyzing the sociodemographic variables according to each character. As each program was played, the file, filled in according to what was observed in the content of each chapter. As the main results, it was found that programs in which there is violence, discrimination and exclusion of sex-gender diversity are still being broadcast today. Thus, concluding that the gender and sex gap still exists in Ecuadorian culture.