Consumo responsable: factores que influyen en la motivación de compra de alimentos orgánicos en los hombres y mujeres de 45 a 54 años de la ciudad de Guayaquil y Samborondón

Abstract

The consumption of organic foods is becoming a growing trend worldwide and also locally. For this reason the objective of the following project is to know the behavior of men and women between 45 and 55 years of age, of the city of Guayaquil and Samborondón, related to the motivation to buy organic foods. Using a quantitative methodology, the survey tool was applied to a total of 1262 people. The results indicate that the main motivations of organic food consumption in Guayaquil and Samborondón, are health, the search for a higher nutritional content, product availability and product diversity at the sale point. The average consumer in this age group is also defined as a medium-motivated consumer. Keywords: RESPONSIBLE CONSUMPTION, ORGANIC FOODS, BUYING MOTIVATIONS