Construcción de identidad en la red social Instagram a través de prácticas discursivas: caso influencers categoría cómics

Abstract

The present study aims to explore the construction of identity related to lifestyles in the social network Instagram case Influencers of the category of Comic Artist, and thus, to know the discursive practices expressed by the influencer and his community of followers in society digital. The research had an exploratory-descriptive quantitative approach, through the content analysis of 330 sample comments, under the selection of three influencers representing one international, regional and local; selected and verified through the Heepsy and Hype Auditor tool. From the results of research on how influencers build their identities, it is appreciated on the part of its community, the predominant choice of Community Directed discursive practices, for international and regional users, instead of locally, is Self-Directed Challenging. This refers to the strength of messages with positive meanings, whether of admiration or praise, and while the other category refers to a community that promotes participation by reviewing beliefs, granting their points of view. Keywords: INFLUENCER, DISCURSIVE PRACTICE, IDENTITY, INSTAGRAM, COMIC ARTIST