Construcción de Identidad en la red social Instagram a través de prácticas discursivas: caso influencers categoría medio ambiente

Abstract

There are several variables that construct an identity in a person. The concept of identity has transcended in time and space since it is not only limited in the person, but it can expand to a digital theory. The aim throughout this research is to explore the discursive practices in which influencers in the environment category build an identity within their online communities on the social network Instagram with a time range between June 1, 2019 to June 30, 2020. The study has a quantitative approach with an exploratory-descriptive framework. The technique that was applied consisted of a case study considering a sample of 330 comments from three influencers: local (Claudia Salem - @yosiembro), regional (Dafna Nudelman - @lalocadeltaper) and international (Carlota Bruna - @carlotabruna). The results show that the discursive practices that predominate in the online environmental community are the self-directed that seek feedback and information from their members. The influencers and followers, through these interactions create meaningful relationships and are significantly transforming their identity on Instagram.