Desarrollo y ejecución de la comunicación audiovisual en redes sociales para la comunidad de Vencedores

Abstract

This study aims to develop a strategy through Fair Trade and social networks, for the Vencedores Community (Sacha Wasi and Wayuri). Using audiovisual communication in the different social media (Facebook and Instagram), gradually increasing tourism. This qualitative investigation will enable the collection of the needed information for the development of a Fair Trade strategy in the Vencedores through the review of documentaries and archive material. Using the IAP method (Action-Participatory Research), addressing the issue from a participatory point of view and not from the theory. Data was considered to design and create ideal audiovisual formats for social media. Once the editing period is over, we proceeded to project the culture of the Comunidad de Vencedores and to increase tourism, based on effective strategies, such as fair trade, with which a new tourism boost is expected to emerge.

Key words: DECOLONIAL, TOURISM, FAIR TRADE, AUDIOVISUAL COMMUNICATION, SOCIAL NETWORKS, VENCEDORES COMMUNITY, ECUADORIAN KICHWAS