sistematización de experiencia de la creación y difusión del proyecto educomunicacional Jala la Oreja, para educar a la sociedad guayaquileña sobre la comunidad de música contemporánea rock en Guayaquil - ecuador 2020: evaluación del proceso de creación de identidad de marca para el proyecto de aplicación profesional “Jala la Oreja”, en Guayaquil – Ecuador durante el 2020

Abstract

Jala la oreja is a Professional Applications Project made by students of Universidad Casa Grande, focused on the education of the Guayaquilean society about contemporary rock genre music made in the city of Guayaquil. This first edition of the project was developed through remote assistance due to COVID-19 pandemic events. In its outcomes, the project framed a digital site using the social platform Facebook, thanks to it’s massive reach and because it was the most preferred by the targeted audience, this data was gathered by a qualitative research method at the beginning of the project. The fan page of the project promulgated educational content, graphic, textual and film about the Guayaquilean rockers. Also, the page holded a new formed community of new artists, musical producers, event producers, journalists belonging to the rock genre in the city of Guayaquil, who got into an agreement with Universidad Casa Grande and got endorsed for it’s cultural input to the city. The following events are the process, experiences of which the interdisciplinary team of the project Jala La Oreja accomplished the activities reaching towards it goals.

Key Words: GUAYAQUIL, MUSICIANS, EDUCACIONAL, ROCK GUAYAQUIL, ROCK IN GUAYAQUIL, DESIGN, CULTURE, ROCK MUSIC, PROFESSIONALS, COMMUNICATION, WRITING