Manual de gestión de la comunicación en redes sociales (facebook) de el diario de Manabí

Abstract

The relevancy that social networks have reached in the different stages of human endeavor has steered those who are interested in making communication responsible in establishing strategies that allow companies not only to gain followers but also to consolidate space and a good image in the digital environment. The content contained in the Manual of Management of Communication in Social Networks (Facebook) in El Diario, of the province of Manabí, is focused on establishing basic and clear rules for the management of the information that will be disseminated through this social network. For that reason, the way that El Diario has managed as well as how the content that it has been giving on Facebook, where most of its followers are, were analyzed. Various flaws were detected in the process; therefore, guidelines were established with strategies printed in paper base form. This seeks to optimize the performance of Facebook as a digital tool since it can increase traffic on the web, closer proximity with readers, promote digital transformation of El Diario, and generate new content through a good network management strategy on Facebook.