“Plan de exportación de artesanías de fibras naturales hacia Estados Unidos

Abstract

This business plan has the purpose to know the viability of exporting natural fiber handicraft to the United States. The market research shows that the United States imports natural fiber handicraft from several countries. Ecuador exports this kind of handicraft to USA. In 2018, Ecuador exported 143 thousand dollars in natural fiber to this market. Because banana fiber and straw shawl have low cost; the author decided to manufacture the handicraft with this natural fiber. At first, it is suggested that the exports include three lines of products that are lamps, carpets and flower pots. The star products are the lamps. With this kind of handicraft, the author wants to offer decorative products that are ecological and set a new look for homes. The main providers of manufactured products are the craftsmen who produce the kind of handicraft mentioned before. The main clients are importers and dealers in United States who sell decorative products for homes and offer ecological products. The approach, research and development of this study was carried out during the second period of 2019 in which necessary information was obtained about the marketing of handicrafts, the export’s cost of the products and the stores where distribution is planned to take place.

Key words: HANDICRAFTS, MANUFACTURES OF NATURAL FIBERS, HANDICRAFTS EXPORT, ORGANIC PRODUCTS