Diseño y producción del portal digital www.gbicentenario.com

Abstract

The digital portal GB emerges as a narrative proposal different from that of the traditional media, to tell the story of Guayaquil. The initiative has its beginning in the juncture of the celebration of the bicentennial of the city's independence in 2020, to present a vision of the city from the dawn of the independence movement to the present, offering playful and relaxed stories that are in tune with the new digital platforms and that connect with the new audiences. And from there, encourage a discussion of the type of city that citizens demand for their future. The starting point for the prototyping was a journalistic investigation that made it possible to produce a video that resorts to an audiovisual reconstruction of the city's fortresses before it separated from the Spanish crown and the very day of independence, October 9, 1820. The main characteristic is the visual jumps that take the spectators to the places where the events of that day occur and which buildings, streets or places replace them today. In order to identify the possible audiences and define the consumer market for the product, a digital survey was carried out which showed that not only the elderly are interested in historical and civic themes, but also the younger public. The design of the web portal and the first video were submitted to two focus groups. One of the main conclusions is that the younger participants were receptive to the consumption of communicational products with a different style and narrative tone. But they must be brief in order to capture new audiences, mainly through social networks.