Héroes Olímpicos: Proyecto Transmedia en Periodismo sobre los deportistas ecuatorianos clasificados a los Juegos Olímpicos de Tokio 2020. Modalidad: Proyecto de Innovación

Abstract

In the present transmedia project, Ecuadorian athletes classified to the Tokyo 2020 Olympic Games will be exposed. Their execution is temporary (3 months), where the most outstanding athletes will explain how the discipline they practice is; what implements they use and the competition rules, accompanied by their coach who will give more technical details, in order to promote the sport of competitive high performance; In addition, general details of the host city and the Olympic Games in general will be known. At the same time, there is a timeline of the history of Ecuadorian sport to demonstrate the most relevant achievements and also how the Olympic Organization has faced the COVID-19 coronavirus pandemic with its decision to postpone the contest for the following year. In its execution, several study methods have been applied such as documentary research, benchmarking in 10 recognized cases of the sports journalism field at national and international level, and the compilation of several authors specialized in issues of sports digital journalism. Finally, it has been concluded that in Ecuador it is possible to generate this type of innovative projects, since Héroes Olímpicos contributes to the start of a new way of doing sports journalism