Diseño de estrategia digital para Proyecto Premi - Mi Casita Grande: Modalidad Proyecto de Innovación

Abstract

This project looks for to develop a digital strategy design that aims to communicate through digital channels such as website and social networks, the services provided by Premi Mi Casita Grande. And that it was disseminated to the different audiences that have been identified during the investigation process. Using a qualitative methodology, through in-depth interviews will determine the level of acceptance of the project and the benefits that the protagonists would have and thus disseminate to the community what this center of initial education is about.

Keywords: SOCIAL MEDIA, FACEBOOK, INSTAGRAM, WEB PAGE, FUNDRAISING, CHILD EDUCATION