Percepción de la belleza de jóvenes de un instituto superior en Guayaquil mediadas por sus publicaciones en la red social Instagram

Abstract

This research work aims to explore the perception related to beauty by Instagram users of the Guayaquil Institute. The challenge of exploring something complex is assumed, since it is necessary to deal with two aspects that, curiously, can be inclusive or repel each other, that is, beauty and perception. And to complete the equation that will be tried to elucidate, a dizzying technological application is added, which gathers from this new digital cultural generation its naturalness for multiple connections and different consumption habits, in which experiences are sought and not only content: Instagram (Carrillo and Castillo, 2011). This research will be carried out through a quantitative study of applied, cross-sectional and descriptive correlational type. To obtain some proximity to the perception of beauty by the identified user group, a methodology will be used that starts from the literature research on beauty, accompanied by a qualitative technique of content analysis of the posts of this group of users. , as well as the application of a semi-structured survey, which will allow a comparative analysis of the data. Aspiring to point out that it is possible to conceptualize beauty would be a kind of intellectual arrogance, since for centuries it has been debated about it. It is feasible to consider beauty as perceived based on certain characteristics of each culture or region. The positive aspects and those that have a negative impact, as a result of being an active part of this social network, will be questioned through research. In the end, it will be pretended to see the dimensions in which beauty and Instagram must be understood and interrelated, given the growing importance of acceptance or rejection in this social network for today's society.

Keywords: BEAUTY, PERCEPTION, CULTURE, INSTAGRAM, SOCIETY