Consumo responsable: prácticas consumo de agua y de movilidad y transportación en la generación x en Guayaquil

Abstract

This research aims to recognize the behavior and attitudes of consumers in Guayaquil related to responsible practices of water consumption and mobility and transport, in generation X. This exploratory study is focused on identifying the level of responsible consumption and what are the demographic factors that influence it. In the same way, to recognize what are the habits linked to the variables of water consumption and mobility, and if they represent responsible consumption. For this, a closed questionnaire was conducted aimed at men and women between 39 and 54 years old living in Guayaquil. The results show that the consumer of generation X does regularly perform responsible consumption practices. Although there are no demographic factors that directly influence the profile of this consumer, in general, the highly responsible consumer is likely to be female, between 46 and 54 years of age with secondary education and income under $1000. Regarding to water consumption practices, the results show that there are high levels of responsible consumption, unlike mobility and transport practices that have the lowest level of responsibility.