Innovación social como modelo de gestión ciudadana. Estudio de caso: fortalecimiento de la gestión y cultura empresarial de los emprendedores del cantón La Libertad

Abstract

The research developed in this document, aimed to analyze social innovation as a model of citizen management, considering a comprehensive study in which experiences, mechanisms and structure of the university linkage programmes, taking as reference to the Universidad de Santa Elena (UPSE), which have different programs and projects of relationship with society in various localities. The methodological section consisted of a non-experimental, exploratory and descriptive design; applying techniques such as documentary analysis, semi-structure interviews and surveys, which were addressed to the coordinator of the project and to director of the relationship with society, and to the beneficiaries of the project Strengthening of management and business culture, aimed at entrepreneurs and administrators of productive units in La Libertad. Among the most important results is the commitment of the actors directly involved in the project as well as the planning and coordination of the key activities both before starting the project and the changes that were made in the process.