Estudio base para la creación de un Observatorio de Medios UCG enfocado en la niñez y adolescencia

Abstract

The present document “Internal Research Project - Seedbed Observatory of UCG media focused on children and adolescents”, deals with an investigation that monitors the media with the objectives of evidencing and analyzing how the written press covers soccer players Featured minors. The stage of the research process is based on a field observation that consists of 16 weeks of what is published by the Expreso, El Comercio and El Universo media. Regarding the methodology used, it is quantitative since it consists of technical sheets that help in the coverage analysis. With the results of the research carried out at the three newspapers, it is shown as a final result that soccer is the most watched sport in Ecuador, however, at the level of children and adolescents, it lacks interest and monitoring. So it concludes in the presentation of an audiovisual proposal with the journalistic genre of chronicles so that they can have files as a cover letter which will help them in their professional career.