Prácticas socialmente responsables desde la perspectiva del cliente interno: caso distribuidora farmacéutica

Abstract

The objective of this research is to describe social responsibility practices in the management of human talent in an Ecuadorian pharmaceutical distributor, identifying the key elements of the sustainability of the sector, exploring the experiences in the selected company to analyze socially responsible policies and practices They perceive their internal audiences. The research is mixed, its scope is exploratory and descriptive. The method used is a unique case, taking as a unit of analysis a pharmaceutical distribution company. The collection techniques were documentary analysis, interviews and surveys applied to workers for the triangulation of information. The results include the different practices of responsibility promoted by the company and the perception of internal collaborators with respect to them, which are consistent with what the company preaches. It is concluded that the social responsibility practices and the management model that the company has, has allowed it to retain and foster a very strong organizational culture in its employees.