Prácticas socialmente responsables en la gestión humana: caso empresa de supermercado y tienda retail

Abstract

The objective of this research is to describe the social responsibility practices in human talent management in Guayaquil-Ecuador, identifying the key factors of sustainability about consumer goods industry, exploring the experience of this case study in order to analyze the perception of its employees regarding the social responsibility policies and practices established by the company. The research approach is mixed. For the qualitative part, semi-structured interviews were conducted with an expert in Corporate Social Responsibility, a responsible of Social Responsibility and Human Resources department. While in the quantitative part, 30 employees were surveyed in order to analyze their perception of the CSR practices applied by the company; that this tool in turn is validated for future researchs. Among the results is determined that the company has social responsibility practices that are aligned with the sustainable development goals. Also, that employees perceive in greater instance those practices that derive from the dimensions of occupational health and safety; respect for the individual, equity and diversity; and organizational climate, actions and practices that the company has promoted its collaborators.