Consumos culturales coreanos de jóvenes guayaquileños desde una perspectiva etnográfica

Abstract

The purpose of the study was to describe the motivations, perceptions and valuations that young people from Guayaquil assign to socio-cultural practices related to Korean culture in the musical, audiovisual, gastronomic and aesthetic fields. The research work was carried out with an ethnographic approach, through a participant observation, to different profiles of k-pop followers, and was complemented by semi-structured interviews. We analyzed their daily activities and demographic characteristics. Among the most relevant results, it was discovered that participants perceive Korean culture as an opportunity for entertainment and hobby. Accepting the diversity and originality in music, choreography, fashion and environment, which are implemented in your daily life. Concluding, that k-pop becomes a medium that helps them to relate socially and to express themselves as they are, but the level of fanaticism does not exceed the conventional, it is limited to a musical fact.