La masculinidad guayaquileña desde la mirada femenina: estudio exploratorio de las percepciones de las mujeres sobre los modelos de masculinidad: Macho Man y Hombre Sabroso, en la ciudad de Guayaquil

Abstract

The following study aimed to identify the models of "male man" and "tasty" hegemonic masculinity, present in the social and media discourses perceived by women of emerging age in the city of Guayaquil. This research had an exploratory scope and a mixed approach. One hundred and fifty surveys and three semi-structured interviews were applied, since August 2019. Two different models of masculinity were designated for each of the group members. The quantitative and qualitative results showed that these stereotypes represent the majority of men in the city and that they are very well identified, either by their way of being or by their way of dressing. Within the conclusions it is highlighted that the woman from Guayaquil presented the man from Guayaquil, as the superior, authoritarian and arrogant male concerned about his physical appearance.