La masculinidad guayaquileña desde la mirada femenina: estudio exploratorio de las percepciones de las mujeres sobre los estereotipos farrero y pepudo del macho guayaco

Abstract

The present exploratory study has the purpose of analyzing the models of hegemonic masculinity that are present in the media discourses that are perceived by the women of Guayaquil in emerging adulthood, that is to say women whose ages are between 18 to 29 years trying to know their perceptions about the stereotypes pepudo and farrero. The study is included in the research project called “El Macho Guayaco: from the street to media figures. A first look ”under the academic leadership of Eduardo Muñoa and Estefanía Luzuriaga. The study is an exploratory type because it is an issue that in Ecuador has not generated too much information. The instruments used were the survey and the interview. Through the analysis of 120 surveys of the study population and semi-structured interviews with three different profiles of women in emerging adulthood, conclusive information is obtained that women at this stage of their lives clearly define and visualize with a high frequency to stereotypes pepudo and farrero within social and media discourses.