La Generación Millennials en un contexto multipantalla: viejas prácticas en nuevos medios categoría plataforma Netflix

Abstract

Technological development has allowed the incorporation of several devices in the daily life of the population, giving relevance to exploring issues related to the multiscreen environment. The introduction of them, offers the advantage of having a better experience of what is consumed in each of them. Therefore, the objective of this research is to carry out a study of the milleannials generation and their consumption habits in a multiscreen environment, taking as a case study the Netflix entertainment streaming platform. To do this, surveys were conducted consulting millennials in the city of Guayaquil, about their consumption habits; and they indicated that they watch their streaming content on Netflix, in addition to the fact that they mostly do it on more than one screen. Finally, it is concluded that Netflix is the preferred streaming application for this generation and they use it two to three times a week.