La Generación Millennials en un contexto multipantalla: viejas prácticas nuevos medios categoría salas de juego Fortnite

Abstract

The present study aims to explore the consumption habits of the millennial generation in a multiscreen context, since authors such as Gilles Lipovetsky and Jean Serroy, affirm that this generation are living an inflation of screens so that young people currently spend hours consuming these devices. In a review of international studies, it can be said that Millennials have migrated their traditional habits towards the consumption of digital media. The applied methodology has a quantitative approach, which as a tool was used questionnaire-based surveys, which were disseminated through social networks made to 384 people who meet ages between 20 at 37 years old. The results affirmed the hypothesis raised, they are also participants in the consumption of the Fortnite videogame, in which they affirm that at the time of playing they use other screens at the same time, making them simultaneous users, being the computer and the smartphone the most consumed screens by millennials.