La Generación millennials en un contexto multipantalla, viejas prácticas en nuevos medios. Categoría entretenimiento por youtubers

Abstract

This research work is of quantitative character and studied the multiscreen consumption habits of the "millennial generation" subjects in relation to streaming entertainment through youtubers. The analysis tool that was used was a questionnaire that was made to 384 individuals of age range between 20 and 37 years old, being diffused through social media. The results found affirm the hypothesis that was raised, verifying that, this mentioned study group, has left aside traditional media regarding old practices by digital media. In turn, these people consume entertainment through youtubers, making use of several screen at the same time becoming multi-screen simultaneously, so that the smartphone and computer are the most used.