La Generación Millennials en un contexto multipantalla: viejas prácticas en nuevos medios categoría Directv Go

Abstract

This research aims to explore the consumption habits of the Millennial Generation in a multi-screen context in order to know the uses and preferences in front of the different devices and streaming entertainment platforms Directv Go category. The methodology applied is exploratory-descriptive with a quantitative approach, whose tool is a questionnaire with closed questions that was disseminated online through social networks to 384 millennials guayaquileños. For the collection of information and selection of the sample, the technique used was "snowball". The results stated that this generation has left traditional media for digital media, streaming being a trend of entertainment consumption. They are also involved in the consumption of the Directv Go platform, in which they point out that when viewing a content they use other devices at the same time making them simultaneous and multitasking users, with the smartphone and laptop being the screens and more consumed by millennials.