La masculinidad guayaquileña desde la mirada femenina: Estudio exploratorio de las percepciones de las mujeres sobre los estereotipos de masculinidad nerd y hipster

Abstract

Masculinity and its signifiers are a fundamental piece in the social imaginary of the people of

Guayaquil. This research seeks to make a contribution to the studies of masculinities in the city by determining the models of hegemonic masculinity, associated with the nerd and hipster stereotypes, perceived in the media discourse by women in emerging adulthood. At the same time, it intends to establish the indicators that they make use of in their identification of these stereotypes and in the construction of their perception of them. Through surveys with questionnaires of appreciation to a sample of 120 women and semi-structured interviews with 3 women in different stages of emerging adulthood, the prevalence of both stereotypes in their perception could be noted. The signifiers with which the study group identified the nerd and the hipster where in accordance with the analysis in previous research on the macho guayaco and, in turn, contributed with other characteristics. Based on this, it could be concluded that, although they are stereotypes entrenched in the imaginary of the group, they are constantly evolving.