Etnocentrismo ecuatoriano: evaluación de preferencias de productos nacionales frente a productos extranjeros de hombres entre 30 y 60 años de Guayaquil

Abstract

The following research project aims to conduct a study and recognition in Ecuador about the Ecuadorian consumer and the level of ethnocentrism presented by them; the behavior of consumers regarding the decision to choose between the products manufactured in the own country of various categories and the products manufactured abroad and imported for consumption. The research was conducted with a quantitative approach because it was necessary to collect measurable data through statistical analysis using the CETSCALE tool that allows measuring the level of ethnocentrism presented by the people to whom this tool is applied, and, at the same time, an additional survey was used to investigate the sociodemographic characteristics of the respondent and habits in relation to foreign products. These surveys were applied in one of the main cities of Ecuador, Guayaquil, to men who are in an age range between 30 and 60 years, residents of the different areas of the city.