Etnocentrismo ecuatoriano: evaluación de preferencias de productos nacionales frente a productos extranjeros de mujeres de 30 a 60 años de la ciudad de Quito

Abstract

The following research seeks to identify the level of ethnocentrism of women aged 30 to 60 in the city of Quito based on economic income, level of education and their purchasing frequency in 2019. The focus of this is quantitative due a total of 385 surveys were conducted using the data collection technique as the questionnaire. The questionnaire was based on the CETSCALE scale created by the researchers Shimp and Sharma, and it was later adapted for Ecuadorians. This also includes questions about the economic income, education level and purchase frequency of the selected sample. The results obtained show that the level of ethnocentrism of Quito women in terms of economic income is low, in relation to the level of study, however, it demonstrates that if education is high ethnocentrism will be high too, and finally in terms of the frequency of purchase this has a negative relationship.