Etnocentrismo ecuatoriano: evaluación de preferencias de productos nacionales frente a productos extranjeros de los hombres nacidos en Quito de 30 a 60 años

Abstract

Through the application of the questionary prepared based on the CETSCALE tool, on men born in the city of Quito from 30 to 60 years of age, it was sought to measure the level of ethnocentrism by evaluating preferences of national products over foreign products. The research approach was quantitative, with a descriptive and correlational scope. There was a training period for the realization of the proposed model and its application based on the proposed objectives for the following investigation. As a result, it showed that there is a high level of ethnocentrism in Quito, whose age ranges from 30 to 60 years of age.