Etnocentrismo ecuatoriano: evaluación de preferencias de productos nacionales frente a productos extranjeros de mujeres entre 30 y 60 años de la ciudad de Guayaquil

Abstract

The purpose of this study is to identify the level of ethnocentrism of women born in the city of Guayaquil from 30 to 60 years old. Likewise, determine if there is an existing correlation with their level of education, economic income and purchase frequency of national or foreign products. The research approach is quantitative, 387 surveys were conducted with a simple random sampling in places with a large influx of people that provide the comfort and necessary conditions to perform it. Within the survey, the CETSCALE tool was considered, which is the main tool to determine the level of ethnocentrism of the unit of analysis. The survey also included questions to identify the purchase frequencies of certain products, demographic data and socio-economic data necessary to meet the research objectives. Among the main results, it was obtained that 52% of the sample has a high level of ethnocentrism while 48% consists of low levels of ethnocentrism. Although there is a tendency for respondents to be within high levels of ethnocentrism, it is not predominant. It was found that there is a correlation of the level of ethnocentrism with the three variables mentioned: economic income, level of education and purchase frequency. Likewise, when evaluating the correlation, it was determined that each of the three variables have a negative-moderate correlation with the level of ethnocentrism.