Prototipo de una productora transmedia y su plataforma web enfocada en la asesoría y creación de productos para empresas de turismo en Manabí

Abstract

This is a prototyping incubator project that seeks to provide a service of digital strategy in the diffusion and promotion of tourist establishments in the Manabí province. Even though in the country, the province maintains high tourism standards, many of the tourist establishments that are in the coastal profile, maintain promotion of their business on the web empirically. With this premise is managed the realization of a company specialized in digital strategies for tourism in Manabi, called CercaViva-Comunicación Digital which provides varied services in consulting and creation of products in content marketing, audience activation, storytelling and transmedia strategy.