Creación de la reputación digital de IWIA

Abstract

The following prototype aims to contribute to the problem of communication of medium and small companies in the digital era. Considering the digital ecosystem of platforms, social networks and the widespread use of smartphones, as an opportunity to communicate brand, services to be offered and even, knowledge generated by the company within the industry, which could be useful for potential clients and beneficiaries, this proposal includes a digital communication strategy to create the reputation of IWIA, a small company present in the construction industry.