Oyentes en movilidad: interacción por medio del discurso radiofónico. Caso programa “Al Rojo Vivo” de radio Punto Rojo, Guayaquil, Ecuador: Modalidad Proyecto de Investigación

Abstract

Two major trends define the current state of radio communication: the presence of broadcasters on the web, with new audiovisual offers, and the deepening of reception in mobility, through the expansion of the use of smartphones and headphones. In this context of transformation, this study aims to analyze, in the radio speech of a radio station, the recognition and search of the mobility audience. The construction, or not, of the mobile listeners of the program "Al rojo vivo" of Radio Punto Rojo 89.7 FM of the city of Guayaquil, Ecuador, will be studied, in the period between February 25 to March 3, 2019. an engraved corpus, the elements that make up the radiophonic discourse issued will be described and attention will be paid to the features that are directed towards the mobility audience. Among these elements will be analyzed the words and the roles of the speaker, the content of those texts and the ways used to address the audience. The forms and levels of interaction with the audience, their responses, will also be reconstructed. It will be taken into account if the origin of said interaction is mentioned, the space and the time in which it takes place, a relevant detail at the moment of considering the reasons of fidelity of the audience towards a specific program. Interviews will also be carried out with the station staff, as a qualitative method, which will serve to know the degree of knowledge and concern about the mobility audience. Finally, new formats are proposed in order to deepen the relationship of the program with the mobility audience.